Each comp uses the real English copy from landing/locales/en.json. They are design references generated with Codex, not screenshots of built pages. Pick one direction, or a mix, and the rest of the sections follow the same system.
A
Deep dark
Type
Rounded geometric grotesk, very large, tight tracking.
Signature
Photo pills inside the headline, like your reference.
Palette
#0b0f12#f4f4f0#c8f04a
Fit
Strong for the landing. Weak for the app in direct sun.
B
Editorial
Type
Tall editorial serif for display, clean grotesk for body.
Signature
Real pontoon photo and a vertical log caption.
Palette
#f3eee4#1f3a33#b8643c
Fit
Warm and trustworthy for the landing. The serif is too soft for app controls.
C
Sunlight chart
Type
Geometric grotesk at normal width, bold and tight.
Signature
Nautical chart background and the real boat plan with the app on top.
Palette
#f7f7f2#0a2136#b80060
Fit
Keeps the current sun-readable palette and moves straight into the app. Point numbers repeat in the comp; the build uses the real plan.
B · C
On a phone
Most visitors arrive from a phone, often already at the marina. These are the same two directions at phone width.
B, Editorial. The photo takes the whole lower half and explains the product before any text does.C, Sunlight chart. The boat plan reads as the product itself, and the palette stays readable in direct sun.
Mark
Swiss routes
The octopus reduced to circles, half circles, and bars of one width, on a square grid. Symbol and wordmark share the baseline and work as one lockup.
01 · Head and bars
Recommended. Reads as an octopus at every size, from the lockup down to the 16 px favicon.
02 · Half discs
Clean, but reads as a jellyfish or a flying saucer.
03 · The o
Clever fusion, but the lockup reads as "d_ckproof".
01 applied
The mark on the page
Route 01 applied to direction C: in the nav, in the app header, as a large faint shape behind the hero, as the home-screen icon, and as a sticker for the boat.
Phone, icon, and sticker. Some point numbers repeat in this comp; the build uses the real boat plan.